Are you properly conveying The Message?

The secret to getting customers to buy through the words you say.

Still a better love story than Twilight. (Is that still what the cool kids are saying?)

I have a three step process that will guarantee you more growth in your business, whatever it is, and more confidence in your brand, both personal and professional.

I’ll tell you about that in about four minutes. First, I’ll explain the formula.

There is a simple secret to the formula for getting people to buy your shit by using words. I will tell you what it is. You ready?

The secret is: don’t.

That’s all.

Although, like so many things, it’s simple, but it isn’t easy. Because you do still need to sell things. If you’re in business of any kind you need to sell your product or service or whatever. Even if you aren’t selling for money you still need people to engage with (i.e., buy into) what you’re shoveling out (i.e., selling). Even the most anti-social, curmudgeonly misanthrope needs people to listen sometimes. So whatever you’ve got, someone needs to buy it, and you need to sell it. Which means that for better or worse at some point you need to say some variation of the phrase, “Buy my shit,” to your potential customers.

Or…do you?

Because here’s the thing: it’s not a good use of your time to keep telling people to buy your stuff. Or it’s not sustainable, because if you need to make a sales pitch before every single solitary instance of profit then you will exhaust yourself, or get sick one day and not make money.

The worst part, though, is you won’t, necessarily, be cultivating customer loyalty.

Because customers — clients, partners, whoever — don’t want to buy your shit. Nobody wants to buy shit.

People do want to be cool, though. They want to be cool and they want to invest in cool stuff and surround themselves with cool stuff and, generally, they want to be cool. People will naturally gravitate towards things that build this part of themselves up, and they will fall into a stable orbit around things that continue to feed this part of them.

And that, lords and ladies, is why the secret to getting customers to buy through the words you say is not to do that at all…