What Writers Should Blog About
Writers have to do marketing too. That’s the truth, no matter what model they publish through. We hate it, but there are prices to pay for being one of the cool kids.
We’re always told to write a blog — get on social media — start a news letter. I’ll deal with the pros and cons of those somewhere else.
Right now, I want to address the bigger puzzle: what sort of content should you put in your blog? Or your newsletter, or put through your social media channels. The answers all stem from the same place, so that’s what I’ll talk about.
In digital marketing, we call the material that you put into your advertising/marketing channels “content.” That only matters because it’ll be using it a lot. So now I have defined it.
When you build a marketing machine, you need a reliable way to generate content. You’ll need content on a regular basis, because of the marketing principle that a viable marketing machine carries on for a long time.
So here’s how to generate ideas for content. Answer these questions…
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